Free Tool · No signup
Webinar funnel. Registration to revenue.
From sign-up to closed-won. See where the funnel leaks and whether the event pays back.
Inputs
Funnel
Show rate
40.5%
170 / 420
Attended → MQL
28.2%
48 MQLs
Pipeline
$180,000
12 opps
ROI
650%
closed-won / cost
Benchmark
Strong webinar
ROI 650% — replicate the format.
How it works.
Show-rate and MQL-rate are the two leakiest steps. Improving each by 10 percentage points often doubles webinar pipeline.
FAQ.
What's a good webinar show-up rate?+
35-50% live, plus on-demand views typically double that. Below 30% means your reminder cadence is weak or the topic doesn't match the registrant intent.
How do I get more registrations?+
LinkedIn + partner cross-promo + email sequences. Paid registration usually costs $30-$100 per attendee; partner-driven is cheapest and highest-quality.
Live vs on-demand: which converts?+
On-demand outvolumes live, but live attendees convert at 2-3× the rate. Always run live and post the recording — the long tail matters.
How long should a B2B webinar be?+
30-45 minutes max. 15-20 mins content, 10 mins case study, 10 mins Q&A. Anything longer kills attention and drop-off accelerates.
When does a webinar pay back?+
Pipeline tracking at 90 days; revenue at 6-12 months. Webinars with paid promotion typically need $3K+ closed-won per event to break even.