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UTM builder. One convention forever.
Lowercase, hyphenated, validated. Build clean UTM-tagged URLs and lock the convention as a CSV.
Parameters
Tagged URL
https://catchbeforetheybounce.com?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch&utm_content=hero-ad
How it works.
The trick isn't the URL — it's the discipline. Document the convention, version it, and reject pull requests that break it. Inconsistent UTMs scatter attribution.
FAQ.
What are UTM parameters?+
URL tags (utm_source, utm_medium, utm_campaign, utm_content, utm_term) that pass attribution data to your analytics. Google Analytics, Mixpanel, Amplitude all read them.
What's a good UTM naming convention?+
Lowercase, hyphens not spaces or underscores, no special characters. Source = platform (google, linkedin). Medium = type (cpc, social, email). Campaign = your name (q1-launch). Stick to one convention forever.
Should I tag organic traffic?+
Never tag organic search. UTMs override referral data — tagging Google organic kills your organic attribution. UTM only paid, social, email and partner traffic.
Why does UTM consistency matter?+
GA treats 'Facebook', 'facebook' and 'fb' as three separate sources. Inconsistent UTMs scatter pipeline across rows that should be one. You can't measure what you can't aggregate.
Should I shorten UTMs?+
No — keep them human-readable. Shorteners (bit.ly) hide the params from preview tooltips and break audit trails. Use clean URLs and trust the parameter string.