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SaaS metrics. Calculated.
MRR, ARR, ARPU, churn, LTV, LTV:CAC, payback — in one place, with benchmarks.
MRR
$49,500
ARR
$594,000
ARPU
$99/mo
LTV
$2,640
LTV : CAC
5.87x
Payback
5.68 mo
FAQ.
How do I calculate MRR?+
MRR (Monthly Recurring Revenue) = number of paying customers × ARPU (Average Revenue Per User per month). For annual plans, divide the contract value by 12 before summing.
How do I calculate churn rate?+
Monthly logo churn = customers lost in the month ÷ customers at the start of the month. Revenue churn replaces customer counts with MRR. Track both — they tell different stories.
How is LTV calculated for SaaS?+
Simple LTV = ARPU × gross margin % ÷ monthly churn rate. Example: $100 ARPU × 80% margin ÷ 5% churn = $1,600. Lower churn or higher ARPU compounds aggressively.
What's a good LTV:CAC ratio?+
3:1 is the industry rule of thumb. Below 1.5:1 you're burning cash; above 5:1 you may be under-investing in growth. Payback period < 12 months matters as much as the ratio.
How can Catch before they bounce help me improve these metrics?+
Catch before they bounce ties every anonymous visitor back to revenue via Stripe Connect — so you see real LTV per acquisition channel, not just CAC. It surfaces high-intent visitors before they convert, lifting top-of-funnel and shrinking payback. From $5/month.