Free Tool · No signup
RICE. Roadmap without drama.
Reach × Impact × Confidence ÷ Effort. Score every idea, rank the backlog, ship the highest scores.
Ideas
Ranked
How it works.
The discipline isn't the score — it's forcing yourself to assign confidence. 'We don't know' is a real answer. Score it 50%, then go find the evidence.
FAQ.
What is RICE scoring?+
A product prioritization framework: Reach (users affected) × Impact (1-3) × Confidence (50-100%) ÷ Effort (person-months). Intercom popularized it as a transparent alternative to gut-feel roadmaps.
What's a good RICE score?+
RICE is comparative, not absolute. Use it to rank candidates within one cycle. A 'good' score is one in the top quartile of your backlog.
How do I rate Impact in RICE?+
Use a fixed scale: 3 = massive, 2 = high, 1 = medium, 0.5 = low, 0.25 = minimal. Consistency across raters matters more than the exact number.
How is Confidence calculated?+
100% = strong evidence (data, prototypes, similar shipped features). 80% = decent signal. 50% = guess. Forcing teams to assign confidence surfaces 'we don't know' as a real answer.
RICE vs ICE — what's the difference?+
ICE drops Reach (Impact × Confidence × Ease). Use ICE for early-stage products where Reach is unknowable; RICE for products with user data.