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PMF survey. In one page.
The Sean Ellis 40% test, Jobs-to-be-Done, and a positioning statement — built, scored, and ready to share with your team.
1. Sean Ellis 40% test
"How would you feel if you could no longer use Catch before they bounce?"
Score · 207 responses
39.6%
Approaching PMF
2. Jobs-to-be-Done
"When our marketing team gets a spike in anonymous traffic, I want to identify which visitors will become customers, so I can we can prioritize outreach before competitors do."
3. Positioning statement
"For B2B SaaS growth teams who can't see who their anonymous high-intent visitors are, Catch before they bounce is a AI-first analytics platform that identifies high-intent visitors and ties them to revenue. Unlike traditional dashboards, Catch before they bounce reads behavioral intent in real time and drafts outreach automatically."
FAQ.
What is the Sean Ellis PMF survey?+
Ask users 'How would you feel if you could no longer use [product]?' with answers: Very disappointed / Somewhat disappointed / Not disappointed / N/A. If ≥40% answer 'very disappointed', you have product-market fit. Below 30% means you don't — focus on the very-disappointed segment's why before scaling.
How big a sample do I need?+
Minimum 30 responses from activated users for a directional read; 100+ for stat-sig. Only survey users who actually used the product (e.g. logged in 2+ times in the last 30 days). Surveying signups skews the score down because most never activated.
What is the Jobs-to-be-Done framework?+
JTBD reframes users by the progress they want, not their demographic. Format: 'When [situation], I want to [motivation], so I can [outcome].' It surfaces the real competitor (often a spreadsheet, not another SaaS) and the trigger event you should target in marketing.
What makes a good positioning statement?+
Geoffrey Moore's template: 'For [target customer] who [statement of need], [product] is a [category] that [key benefit]. Unlike [primary alternative], our product [primary differentiation].' Test it against a customer call — if they nod, ship it.
Why do PMF surveys miss the silent majority?+
Surveys capture 1–5% of users — usually the loudest, not the most representative. Catch before they bounce reads behavioral signals from the silent 95–99% of anonymous visitors that never replied, so your PMF view isn't just your most opinionated users. Starts at $5/month.