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OKRs. Scored honestly.

Track Objectives and Key Results. Score 0.0-1.0 per KR. Healthy quarters land at 0.6-0.7 — not 1.0.

Objectives

Scored

Become the default visitor identification tool for B2B SaaS

0.57
Launch 15 marketing tools driving 30K monthly organic visits0.6
Sign 50 paying customers0.4
Hit NPS 50+0.7
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How it works.

objective_score = average(key_result_scores) · healthy_range = 0.6 - 0.7

Consistent 1.0 means targets are too soft. Consistent 0.0 means targets are unrealistic. The sweet spot is 0.6-0.7 — aspirational but achievable with focused work.

FAQ.

How are OKRs scored?+

Each Key Result gets a 0.0-1.0 score (Google's convention). Objective score = average of its KR scores. Healthy OKRs land 0.6-0.7 — anything consistently above 0.8 means targets are too soft.

Stretch goals or commit goals?+

Mix both. Commit KRs (0.0-1.0, target 1.0). Stretch KRs (0.0-1.0, target 0.7). Stretch KRs at 0.7 are wins; commit KRs at 0.7 are misses.

How many OKRs per quarter?+

3-5 Objectives per team, 3-5 KRs per Objective. More than 5 Objectives = no priority. More than 5 KRs per O = unfocused. Constraint is the feature.

OKRs vs KPIs?+

OKRs = goals you commit to this quarter (forward-looking). KPIs = ongoing health metrics (backward-looking). You need both: KPIs to monitor, OKRs to change.

Should compensation be tied to OKRs?+

Never. Linking comp to OKR scores creates sandbagging — teams set soft goals to hit 1.0. OKRs work when they're aspirational; comp neutralizes that.

Score OKRs without sandbagging.