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LinkedIn ER. The honest math.
Engagement rate, reach rate, comment ratio — benchmarked against B2B medians.
Post stats
Results
ER (impressions)
1.87%
industry-standard
ER (followers)
3.79%
audience reactivity
Reach rate
202.4%
impressions / followers
Comment ratio
17.6%
of all engagement
Benchmark
Below median
Under 2%. Either the hook is weak or the audience doesn't match the topic. Test a new hook.
How it works.
Comment ratio matters more than total. Posts with >20% comment ratio get pushed to 2nd-degree feeds; like-heavy posts plateau within hours.
FAQ.
How is LinkedIn engagement rate calculated?+
Engagement rate = (likes + comments + shares + reposts) ÷ impressions × 100. Some calculators use follower count as the base; impressions is more accurate.
What's a good LinkedIn engagement rate?+
B2B median is around 2%. Above 5% is strong. Personal posts from founders/operators routinely exceed 8%; company-page posts typically sit at 1-3%.
Personal page vs company page?+
Personal posts get 3-5× the organic reach of company posts. Build the founder's profile first, repost as the company second.
Should I count clicks in engagement?+
Optional. Pure engagement rate excludes clicks. 'Engagement + clicks' is a fairer measure for posts designed to drive traffic.
How often should I post?+
3-5 personal posts per week, 2-3 company-page posts. Daily posting often dilutes quality — LinkedIn's algorithm rewards engagement velocity, not volume.