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Lead scoring template. In 60 seconds.
Pick your industry, motion and deal size. We'll generate a complete lead scoring model — fit + behavior criteria, point weights, MQL/SQL thresholds — ready to paste into HubSpot, Salesforce or Pipedrive.
Your template
B2B SaaS · sales-led · mid
MQL ≥ 53 · SQL ≥ 83
Positive signals
- Industry matches your ICP (B2B SaaS)+15
- Title is Manager+ or Founder+18
- Company size 51-500+15
- Located in your top market (geo)+8
- Visited pricing page+20
- Visited pricing page 3+ times+15
- Requested a demo+30
- Returned within 7 days+12
- Read 2+ blog/resource articles+8
- Visited integrations page+10
Negative signals
- Email is free domain (gmail, yahoo, etc.)-8
- Title is intern / student-15
- Company is a known competitor-25
- Unsubscribed from email-20
- Bounced email (hard)-15
- No activity in 60+ days-10
Download as CSV · paste into your CRM.
FAQ.
What is a lead scoring template?+
A lead scoring template is a structured list of criteria — fit (industry, role, company size) and behavior (page views, demo requests, email opens) — each assigned a point value. Leads accumulate points, and those above a threshold are passed to sales.
What are common lead scoring criteria?+
Positive: ICP industry fit, decision-maker title, company size match, pricing page visits, demo request, repeat sessions, email engagement. Negative: free-email domain, competitor IP, unsubscribe, bounced email, junior title for enterprise deals.
What's a good lead scoring model for B2B SaaS?+
Most B2B SaaS teams weight behavior 60% / fit 40%. Demo request: +30. Pricing page x3: +20. ICP industry: +15. Director+ title: +20. Free email: -15. The threshold for SQL is usually 70-100 depending on volume.
Is this template HubSpot compatible?+
Yes. The generated criteria map directly to HubSpot's manual scoring rules (HubSpot score), Salesforce scoring fields and Pipedrive custom fields. Copy the values into your CRM's scoring config.
Why use AI scoring instead of a template?+
Templates are a great starting point but go stale fast. Catch before they bounce's AI scoring retrains on your actual conversions, weights signals automatically (no manual tuning), scores anonymous visitors before they fill a form, and explains every score with the signals behind it. Starting at $5/month.