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Lead qualification checklist. Built for your motion.
Pick a framework — BANT, MEDDIC, CHAMP, or custom — and we'll generate a complete qualification checklist tuned to your motion and deal size. Downloadable as CSV.
Your checklist
BANT · inbound · mid
- Budget
Has the prospect indicated they have budget available?
must - Authority
Is the contact a decision-maker or able to introduce one?
must - Need
Is there a specific business pain our product solves?
must - Timing
When does the prospect want to be live?
should - Source
Which channel and content brought them in?
nice
Download as CSV · paste into your CRM or call-prep doc.
FAQ.
What is a lead qualification checklist?+
A structured list of questions and criteria sales reps use to decide whether a lead is worth pursuing. Each item maps to budget, authority, need, timing, pain or champion — the dimensions that predict whether a deal closes.
What's the difference between BANT, MEDDIC and CHAMP?+
BANT (Budget, Authority, Need, Timing) is the classic IBM framework — fast, fits most SMB sales. MEDDIC (Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion) is heavier — built for enterprise. CHAMP (Challenges, Authority, Money, Prioritization) flips BANT to lead with pain.
When should I use MEDDIC over BANT?+
Use MEDDIC when deals are >$50k ACV, sales cycles are >60 days, or you sell into committees of 5+ stakeholders. For SMB self-serve or transactional sales, BANT or CHAMP is faster and gets the same predictive power.
Can AI replace lead qualification?+
Not entirely — but it removes the busywork. AI scores anonymous visitors and known leads against your historical conversions, so reps spend their qualification time on the top 20% instead of cold-calling the list. Catch before they bounce does this from $5/month.
Is the checklist downloadable?+
Yes — every generated checklist exports as a CSV you can paste into HubSpot, Salesforce, Pipedrive, Notion or your team's call-prep doc.