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Landing audit. 30 checks. One score.
The conversion checklist we run on every landing page — hero, value, trust, friction, copy, CTA, tech.
0 / 30 complete
Hero
Value
Trust
Friction
Copy
CTA
Tech
Score
0%
0 of 30 checks
Benchmark
Leaking
Too many fundamentals missing. Fix Hero and Trust first — they move the needle most.
How it works.
Hero and Trust categories move conversion more than any other. Fix those first; copy and CTA tests come later when the foundations are solid.
FAQ.
What's the most important landing page element?+
The above-the-fold value proposition. Visitors decide in 3-5 seconds whether to keep reading. A clear h1 + sub answering 'what + for whom + why now' beats every other optimization.
How long should a landing page be?+
As long as it needs to be to handle objections — no shorter, no longer. SMB self-serve: short. Enterprise demo-request: long enough to build trust.
How many CTAs on a landing page?+
One primary CTA, repeated 3-5 times. Multiple competing CTAs split intent and reduce conversion. Secondary 'learn more' is fine if it scrolls, not navigates away.
Should I use social proof?+
Yes, but specific over generic. '127 RevOps leaders use Catch before they bounce' beats 'Used by thousands.' Logos work only if the visitor recognizes them.
What conversion rate is good for a landing page?+
B2B SaaS demo-request: 2-5%. Free trial: 5-10%. Lead magnet: 10-25%. Below those bands, audit. Above, scale traffic.