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Ideal customer. Defined.
Pick your industry, motion and deal size. Get a complete ICP — firmographics, technographics, JTBD, anti-ICP and the intent signals to score against.
Your ICP
B2B SaaS · sales-led · mid
Firmographics
- · B2B SaaS, $1M–$50M ARR
- · 50–500 employees
- · Series A to Series C
- · 50–500 employees
Technographics
- · HubSpot or Salesforce
- · Segment / RudderStack
- · Slack, Linear, Notion
Pain points
- · Anonymous traffic doesn't convert
- · Sales chases low-fit leads
- · No clear LTV per channel
Jobs-to-be-done
- · Identify which accounts are in-market
- · Score leads before they fill a form
- · Tie revenue back to acquisition source
Buyer persona
- · Head of Growth
- · Director of Marketing
- · RevOps lead
Anti-ICP (disqualify)
- − Free-email signups only
- − < 10 employees (unless ACV is SMB)
- − Pre-revenue / pre-seed
- − Known competitors
- − Geography outside core markets
Intent signals to score against
- + Visited pricing page 2+ times
- + Returned within 7 days
- + Title matches Head of Growth
- + Company size 50–500 employees
- + Requested a demo
- + HubSpot or Salesforce detected in tech stack
Download as CSV · map to CRM fields.
FAQ.
What is an Ideal Customer Profile (ICP)?+
An ICP describes the company type that gets the most value from your product and is the easiest to sell to and retain — by industry, size, geography, tech stack, and pain. Buyer personas describe the people inside those accounts.
ICP vs buyer persona — what's the difference?+
ICP is account-level (company attributes). Buyer persona is person-level (role, goals, objections, channels). You need both: ICP filters accounts, personas guide messaging.
How do I find my ICP?+
Look at your top 10–20 customers by retention and expansion. What do they share? Industry, headcount band, tech stack, GTM motion, geography. That overlap is your ICP — not your wishlist.
Can I use this in HubSpot or Salesforce?+
Yes. Export the CSV and map the criteria to lead-scoring rules or list filters. The scoring signals are designed to map 1:1 to common CRM fields.
How does Catch before they bounce use ICP?+
Catch before they bounce matches every anonymous visitor against your ICP in real time — by company, industry, size and tech stack — so sales sees only accounts worth pursuing. From $5/month.