Free Tool · No signup
ICE. Score, rank, ship.
Impact × Confidence × Ease. The fastest growth-experiment prioritization framework — no Reach guesswork.
Ideas (1-10 each)
Ranked
How it works.
Rate independently first, then compare. Where scores diverge, you've found an assumption worth talking about. That's where ICE earns its keep.
FAQ.
What is ICE scoring?+
Impact × Confidence × Ease. A lightweight prioritization framework popularized by Sean Ellis (GrowthHackers) for ranking growth experiments and early-stage product bets.
ICE vs RICE — when to use each?+
ICE for growth experiments, early-stage products, fast iteration cycles. RICE for established products with reach data. ICE dropping Reach removes the biggest source of debate.
How do I rate Impact, Confidence and Ease?+
1-10 each. Anchor the scale: 10 = transformational, 5 = useful, 1 = trivial. Use the same anchors across raters to keep scores comparable.
Should the team rate independently?+
Yes. Each rater scores in isolation, then compare. Divergent scores surface assumptions worth discussing — that's the real value of ICE, not the average.
What ICE score is shippable?+
ICE is comparative — rank, don't threshold. Within a cycle, ship the top 20%. Re-score at every planning cadence; ideas don't stay accurate.