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Funnel & cohorts. Where they drop.
Step-by-step conversion %, drop-off counts, and a W1/W2/W4 retention table — the analysis your dashboard skips.
Funnel steps
| Step | Users | Step rate | Overall | Drop-off | |
|---|---|---|---|---|---|
| — | 100% | — | |||
| 8% | 8% | 9,200 | |||
| 52.5% | 4.2% | 380 | |||
| 42.9% | 1.8% | 240 | |||
| 23.3% | 0.4% | 138 |
Overall conversion
0.4%
Biggest leak
Signups (−9,200)
Cohort retention (%)
| Cohort | W0 | W1 | W2 | W4 | |
|---|---|---|---|---|---|
FAQ.
What is a conversion funnel?+
A conversion funnel is the sequence of steps a user takes from first visit to a desired outcome (signup, trial, paid). Each step loses some users — the funnel shows where and how much.
How do I calculate funnel conversion rate?+
Conversion rate = users at step N ÷ users at step 1 × 100. Step-to-step rate = users at step N ÷ users at step N−1 × 100. The overall rate is the product of step-to-step rates.
What's a good visit-to-paid conversion for B2B SaaS?+
Self-serve SaaS: 0.3–1% visit-to-paid is typical, 2%+ is excellent. Sales-assisted: 0.1–0.3%. Most leakage happens between signup and activation — fix that step first, not the top of the funnel.
What is cohort retention?+
Cohort retention groups users by the week or month they signed up, then tracks the % still active 1, 2, 4 weeks later. Flat or rising curves = product-market fit. Steep decay = leaky bucket — fix retention before scaling acquisition.
Why don't these numbers explain what's broken?+
Funnel and bounce-rate tools count anonymous events but never tell you why someone dropped off. Catch before they bounce identifies the actual anonymous visitors who churned at each step and shows their session intent — so you fix the right step, not the loudest one. Starts at $5/month.