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Engagement score. Past time-on-page.
Dwell, scroll, interactions, depth — one weighted score. The metric Catch before they bounce uses to flag buyer-intent visitors.
Inputs (per session)
Score breakdown
Dwell (40%)
81
time satisfaction
Scroll (25%)
72
page exploration
Interactions (20%)
75
active engagement
Depth (15%)
72
multi-page intent
Composite engagement
76 / 100
Benchmark
Highly engaged
Strong combined signal across all four dimensions. Likely buyer-intent territory.
How it works.
Pure time-on-page lies — open tabs, idle scrolling. Composite engagement filters noise by requiring multiple dimensions of intent.
FAQ.
What is dwell time?+
Time a user spends on a page before returning to search results. Google uses it as a quality signal — long dwell time on a search-landing page means the page satisfied the query.
What's a good dwell time for a blog post?+
B2B blog posts: 2-4 minutes for a 1,500-word article. Below 1 minute usually means the headline overpromised. Above 6 minutes suggests deep engagement — or readers got lost.
Time on page vs dwell time?+
Time on page = duration of a single page visit. Dwell time = time between click-in and bounce-back to source (often search). Dwell time is a stricter signal — it filters out hovering tabs.
How is engagement score calculated?+
Composite of dwell time + scroll depth + interactions + pages per session, weighted by use-case. Catch before they bounce and modern analytics tools compute it automatically; you can replicate the math with this calculator.
Does scroll depth matter without dwell time?+
Not really. Auto-scroll, ad bots and accidental scrolls inflate the number. Combine scroll depth with dwell — high scroll + low dwell = scanning, low scroll + high dwell = stuck above the fold.