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Content ROI. Past the vibes.
Stop hand-waving about content ROI. Plug in production cost, traffic, conversion and LTV — see actual payback.
Inputs
Results
Lifetime visits
14,400
over 18 months
Customers
11.5
end-to-end
Revenue
$27,648
attributable
ROI
1,743%
(rev − cost) / cost
Benchmark
Strong return
1,743% ROI over 18 months — keep producing this pattern.
How it works.
Lifetime visits matter more than month-1 visits. SEO posts compound — a 12-month average is more honest than a launch-week spike.
FAQ.
How do I measure content ROI?+
Track revenue attributable to the piece divided by total cost (writing + editing + design + distribution). Use first-touch + last-touch attribution as a band, not a single number.
When does a content piece pay back?+
SEO-driven posts usually break even at 6–12 months as rankings climb. Distribution-driven posts (newsletter, paid) break even within weeks or never.
What's a realistic conversion rate from blog to customer?+
0.5–2% blog visit to email signup, then 2–5% of signups to customer. End-to-end visit-to-customer typically lands in 0.01–0.1%. Long tail, but cumulative.
Should I count brand lift in content ROI?+
Yes, as a separate metric — branded search volume, direct visits, repeat readers. Pure last-click ROI underestimates content because brand-building is the silent half of the return.
When should I kill a piece of content?+
After 12 months with <100 monthly organic visits and no backlinks, refresh or unpublish. Dead content drags average domain quality and hurts rankings elsewhere.