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ACV & TCV. The fundraising numbers.

Annual recurring vs total contract value. The two numbers VCs and your CFO actually care about.

Inputs

Results

Gross annual

$102,000

before discount

ACV (net)

$91,800

recurring only

TCV

$290,400

36 mo + one-time

TCV / ACV

3.2×

commitment multiple

Benchmark

Multi-year locked

TCV/ACV 3.2× — long-term commitment, predictable revenue.

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How it works.

acv = mrr × 12 × (1 − discount%) · tcv = mrr × (1 − discount%) × months + one_time

VCs apply multiples to ARR (derived from ACV), not TCV. A $1M TCV deal with $200K ACV is valued like a $200K-ACV company, not a $1M one.

FAQ.

What's the difference between ACV and TCV?+

ACV = Annual Contract Value (recurring revenue per year). TCV = Total Contract Value (all revenue over the contract lifetime, including one-time fees). A 3-year $100K/year deal = $100K ACV, $300K+ TCV.

Does ACV include one-time fees?+

Usually not. ACV is recurring-only. One-time setup, services, training go into TCV but are excluded from ACV by SaaS reporting convention.

How is ACV used in valuation?+

ARR multiples (5-15× for SaaS) are based on ARR derived from ACV — recurring revenue gets the multiple. One-time revenue rarely does, which is why services-heavy SaaS gets lower multiples.

ACV vs ARPU vs ARPA?+

ACV = per-contract annual value. ARPU = avg revenue per user (per-seat metric). ARPA = avg revenue per account. All measure different cuts; don't conflate them.

Should I report ACV gross or net?+

Gross ACV (before discounts) for sales benchmarks; net ACV (after discounts) for financial reporting. Investors expect net. Always specify which you're showing.