Resources
Notes on scoring, signals and selling without the noise.
Short reads on lead scoring, session replay, friction and privacy — written for founders who'd rather ship than skim.
- GuideJun 9, 202611 min read
How to build a predictive lead scoring model: a step-by-step guide from signals to production.
Most predictive scoring projects die in a Jupyter notebook. Here's the end-to-end path that actually ships — signals, labels, model, deployment, monitoring.
Read - GuideJun 9, 20268 min read
How to track website visitors: a step-by-step guide to anonymous tracking.
You don't need cookies, consent banners, or a data team to understand who's on your site. Here's the exact setup.
Read - PlaybookJun 9, 20266 min read
From anonymous visitor to scored lead: the 90-day playbook.
Most teams jump from 'we have traffic' to 'why is pipeline flat?' This is the 90-day path between the two.
Read - Buyer's guideJun 9, 20268 min read
Visitor tracking software in 2026: a buyer's guide that doesn't waste your afternoon.
Twelve vendors, three categories, one decision. Here's how to pick visitor tracking software without sitting through six demos.
Read - IdentificationJun 9, 20267 min read
Anonymous visitor identification: the practical 2026 guide.
97% of your traffic leaves no name, no email, no trace. Here's what anonymous visitor identification actually does — and what it doesn't.
Read - ComparisonMay 30, 20266 min read
Catch before they bounce vs Hotjar: heatmaps are nice, scores close deals.
Hotjar shows you where people clicked. Catch before they bounce tells you which of them is worth a call this afternoon.
Read - ComparisonMay 28, 20267 min read
Catch before they bounce vs PostHog: a Swiss-army knife vs a sharp scalpel.
PostHog is the most powerful open-source product analytics tool out there. It is also one you can spend three months configuring.
Read - ComparisonMay 26, 20265 min read
Catch before they bounce vs Microsoft Clarity: free is great, free isn't a sales tool.
Microsoft Clarity is genuinely free and genuinely good. It's also genuinely not built to tell you which lead to call back.
Read - ComparisonMay 24, 20266 min read
Catch before they bounce vs MadKudu: enterprise scoring vs scoring for the rest of us.
MadKudu is excellent if you have a Salesforce admin, a RevOps lead and a five-figure budget. Most teams have none of those.
Read - ComparisonMay 22, 20267 min read
Catch before they bounce vs Amplitude & Mixpanel: cohorts are not leads.
Amplitude and Mixpanel built product analytics into a science. They also assume someone on your team knows what a cohort is and has time to build one.
Read - StrategyMay 22, 20266 min read
Stop chasing everyone. Chase the 20% who already decided.
Most pipelines are noise. A small slice of your traffic is genuinely ready to talk — and you're treating them the same as the tire-kickers.
Read - ML & ScoringMay 15, 20267 min read
What actually makes a lead hot? An honest look inside the score.
Lead scoring isn't a black box. It's a handful of signals weighted by what historically predicted a closed deal on your site.
Read - PrivacyMay 8, 20265 min read
Session replay without the creep factor.
You can watch how people actually use your product without watching the people themselves. Here's the line.
Read - UX & ConversionApr 30, 20266 min read
Rage clicks, dead clicks, thrash scrolls — decoded.
Frustration signals tell you exactly where your site breaks before a single user takes the time to email support.
Read - PrivacyApr 22, 20265 min read
Analytics that don't break GDPR — and don't lie to you either.
You don't have to choose between knowing what's working and respecting your visitors. Here's the modern stack.
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