AI Lead Scoring
AI lead scoring, explained.
Catch before they bounce scores every anonymous visitor on your website with an AI model trained on your own conversions — and shows you the exact signals behind each score.
What is AI lead scoring?
AI lead scoring uses machine learning to rank visitors and contacts by how likely they are to become customers. Instead of static point rules — +10 for opening an email, +5 for visiting pricing — an AI model observes hundreds of behavioral signals and learns which patterns actually predict revenue on your site.
The result: every lead gets an intent score between 0 and 100, updated in real time, with the exact behaviors that drove it.
How it works
An AI lead scoring model trained on you.
1. Observe
One JavaScript snippet captures scroll depth, dwell time, return visits, form hesitation, rage clicks and exit intent — automatically.
2. Score
The Catch before they bounce model retrains on your own conversions and assigns every visitor a 0–100 intent score, updated in real time.
3. Explain
Each score comes with the exact signals behind it, so sales and marketing can trust — and question — the model.
Why teams choose Catch before they bounce for AI lead scoring.
Explainability built in.
Most AI lead scoring tools give you a number with no reason. Catch before they bounce shows the exact signals — page sequence, dwell, friction events — behind every score.
Tied to real revenue.
Through Stripe Connect, Catch before they bounce tracks the actual revenue generated by each lead — so you can measure the dollar value of every score, not just the count.
Works on anonymous visitors.
Catch before they bounce scores leads before they fill a form. No CRM required, no waiting for a contact record to exist.
Fair pricing.
AI lead scoring used to start at $700–$890/month. Catch before they bounce starts at $5/month with unlimited tracked leads.
Catch before they bounce vs HubSpot, Warmly, Clay & Hotjar.
Most lead-scoring tools either lock the model in a black box or assume you already know who your buyer is. Catch before they bounce is built for teams that want every score explained — and tied back to real revenue.
| Catch before they bounce | HubSpot | Warmly.ai | Clay | Hotjar | |
|---|---|---|---|---|---|
| Starts at | $5 / month | $890 / month (Sales Hub Pro) | $700 / month | $149 / month | $32 / month |
| AI model trained on your own conversions | Partial | ||||
| Explainability — see why each lead got their score | |||||
| Session replay on every scored lead | |||||
| Ready-to-send outreach script per lead | Partial | ||||
| Revenue tracked back to each lead (Stripe Connect) | |||||
| Setup in under 5 minutes (one JS snippet) | |||||
| No CRM required | Partial |
Comparison based on publicly available product pages as of June 2026.
$5/month. To stop flying blind.
Everything you need to name your buyers, message them first, and prove the revenue. Top up only if you need more.
14-day free trial • Cancel anytime
Everything included
- Unlimited leads tracked
- 40 Lead DNA / month — AI profile + outreach script per lead
- 15 Visitor Voice / month — listen to each lead's motivation (AI voice)
- AI model trained on your own conversions
- Cockpit dashboard, friction signals & session replay
- Revenue Potential & Stripe Connect — real revenue per lead
- 1 project / 1 domain
Need more? Top up anytime.
One-time purchases. Never expire. No subscription.
+25 Lead DNA
AI profiles + outreach scripts
+50 Lead DNA
Best value — save 25%
+10 Visitor Voice
Listen to each lead's motivation
+30 Visitor Voice
Best value — save 22%
AI lead scoring — FAQ.
What is AI lead scoring?+
AI lead scoring uses machine learning to rank visitors and contacts by how likely they are to become customers. Instead of fixed point rules (e.g. +10 for opening an email), an AI model learns from your own conversions which behaviors actually predict revenue, and assigns each lead a score between 0 and 100 with the signals that drove it.
How is AI lead scoring different from traditional lead scoring?+
Traditional lead scoring relies on manually defined rules and demographic data. AI lead scoring observes hundreds of behavioral micro-signals — scroll depth, dwell time, return visits, form hesitation, rage clicks, exit intent — and retrains continuously on your real conversions. The result adapts to your buyer instead of staying frozen the day you set it up.
Do I need a CRM to use AI lead scoring?+
No. Catch before they bounce works directly from your website traffic — drop one JavaScript snippet and the model starts scoring anonymous visitors immediately. You can connect a CRM later if you want, but it's not required.
How much does AI lead scoring cost?+
Most enterprise AI lead scoring tools start at $700–$890/month. Catch before they bounce starts at $5/month with unlimited tracked leads, the AI model trained on your conversions, Lead DNA profiles, session replay, and revenue tracking via Stripe Connect.
Is the AI lead scoring model explainable?+
Yes. Catch before they bounce shows the exact signals behind every score — which page sequence, which dwell times, which friction events pushed a lead from 30 to 78. No black box. Sales and marketing teams can question and trust the model.
Discover the product
AI-first analytics.
Catch before they bounce identifies your highest-intent anonymous visitors, drafts the outreach, and ties each lead back to real revenue — all in one AI-first analytics platform.
See AI-first analytics